Challenging Orientalism Pt. 6

Playlist
by Daniyal Ahmed

Six international curators from the Norient community have researched contemporary music videos that re-imagine, parody, or deconstruct Orientalism. The final selection is presented in the virtual exhibition «DisOrient: Welcome to the Hall of Mirrors», which is part of the German festival Mannheimer Sommer. Here is the shortlist curated by anthropologist and musician Daniyal Ahmed, who focuses on Pakistan.

Some of the videos from Pakistan that resonate significantly or interestingly with the thematic concerns of this exhibition are slightly dated, most dating from the first decade of the 2000s, and in some cases even the late 1990s. I think the explanation for this is reflective of some historical particularities related to the way the dissemination of music and music videos have transformed in Pakistan.

Just at the start of the last decade (2010 onwards), due to copyright conflicts and monopolies, four of the major music channels in Pakistan, namely MTV Pakistan, Indus Music, Play TV, and AAG TV, closed down. Under normal circumstances, this gap could have been filled with YouTube, which was already popular, but in 2012, due to an anti-Islamic film on the website, Pakistan banned access to YouTube. This YouTube ban lasted until 2016! In 2014, the rapper and comedian Ali Gul Pir released a song titled «Kholo BC», which is a political satire and a taunt to those politicians vying for the ban to remain enforced. The song employs a layered wordplay between the English word «ban», the Urdu word chor (thief, referencing the politicians enforcing the ban), and perhaps the most popular cuss word in the country, bhenchod, sung as «Ban(chor)» to keep it clean. (Read Norient commentaries on this video here and here).


Music: Mughal-e-Funk
Video: Sadam Aqeel Khilji, Muhammad Umer Noor
Track: Akbar (Pakistan, 2020)

Lahore-based band Mughal-e-Funk’s instrumental track, named after the famous Mughal emperor, Akbar, is an audio-visual displacement in a multitude of ways. As the video begins, animated figures resembling Mughal miniature-style paintings, evoking 16th to 18th century Indian art forms, come to life. The Sitar hook that kicks off the song is soon followed by an unabashed drum roll that opens up the vortex to a funky Mughal adventure, symbolized by another Mughal miniature figure, except the emperor is donning shades and Mughal era gowns in the metallic hues of modern fabrics. The figures from these Mughal-era paintings are made luminescent and are superimposed on contemporary footage of architectural wonders of the Mughal Empire in Lahore. In the footage, we can see that the buildings are now in disrepair, but the ghosts of the ornately dressed figures from the past are grooving to the song and dancing around in them.

Just as the Sitar melodies are recontextualized to the funky downbeats, swinging basslines, and synthy chordal treatments in the instrumental interludes, the Mughal figures are recast in low-fi color schemes and trippy oscillations while fish keep swimming back to an historical place that only exists in the present imagination. The irony of the funky Mughals is compounded in the final scenes when the band’s performance footage appears across television sets in old shops, donkey carts, and huge screens in public gardens. The pervasive projection of the music all over the city and its public spaces can itself be read as a commentary on just how niche this sound actually is for the masses of Lahore.


Music: Peter Cat Recording
Video: Sachin Pillai, Suryakant Sawhney
Track: Floated By (India, 2019)

In this song, the cliché of the Indian wedding comes undone both sonically and visually. The song can be seen as a gripping depiction of the distance felt between modern, educated, middle, or upper middle class South Asian youth and the cultural traditions, rituals, and familial structures that their parents espouse. The song is an easy, smooth sailing, indie-jazz number in English – not necessarily something one would expect to come out of the Delhi of 2019. Its retro-jazz sonic signature, with big band orchestration and flavors reminiscent of the Canterbury scene but with laid back crooner vocals, deconstructs what a traditional Indian wedding should sound like.

Suryakant Sawhney, the band’s frontman, is pictured in a traditional white wedding sherwani suit with a sehra (the groom’s flower headdress). The bride too is dressed in a traditional red wedding dress and copious amounts of jewelry. Scenes of the groom driving to his wedding with his best mates (his bandmates here) are interspersed with unchoreographed family dancing, realistically depicting the quintessential «Big Fat Indian Wedding». The groom, the bride, and their friends are going through the motions of a traditional wedding while drowning out the sounds, rituals and traditions that are increasingly illegible to them, and instead replacing them with their own music.

Lyrically too the song conjures an idea of a cyclical floating through time, but with resistance to carve out a future that doesn’t crumble under the weight of tradition. Intoxicated, dancing to the moment, all the characters are embodying their jazz; itself a music about overcoming distances of class, time, and (musical) traditions.


Music: Biryani Brothers
Video: Tabish Habib
Track: Ikisvi Sadi (21st Century) (Pakistan, 2018)

The female duo, Biryani Brothers, released their debut video for the song «Ikisvi Sadi», which means 21st century. The video is potent with disjuncture across various themes and motifs. The visuals elicit a nostalgia for Pakistani television of the 1980s, always in counterpoint to the very contemporary synth-wave, retro-pop sound of the song. The 1980s were an incredibly interesting time in Pakistan, when the country was going through a period of de-modernization and self-Orientalization under the garb of «Islamization». The state was using law and policy, under the military dictatorship of General Zia, to force the society to adopt oriental notions of Islamic society, which were being pushed by the United States military to justify support for the war in Afghanistan. The period resulted in a host of anti-women laws and policies and a large-scale stifling, banning, and de-funding of the arts. Nevertheless, despite the myriad restrictions, this period is recalled as the «Golden Era» of Pakistani television.

The video draws on nostalgia for 1980s state television and imagery from the past to subvert gender roles. The video begins by showing the duo dressed as female newscasters, on whom dupattas (head scarfs) were forced by the military dictatorship. The rest of the scenes are deconstructions of old Pakistani TV ads with light-hearted gender jabs, for example, at the stupidity of the typical husband who whines about the tea his wife makes him, but when the wife puts biryani masala (spices for the country’s favorite rice dish) in it, he finds it to taste just fine. In the last scene too, the wife indulges in using the husband’s razor and then imitates the hyper masculine television ads for men’s razors – fist thumping, razor in hand.

The lyrics of the songs are an introspective meditation on the inner feelings of the Pakistani woman as she is thrust in to 21st century modernity, holding back and not being able to say what she wants, finding that she can write more boldly than she can speak, and wondering if her saying anything will make any difference at all. The somber lyrical content and spacey soundscapes are a sharp relief to the seemingly casual and simply hilarious reversals in the video, which drives the underlying point home: these women know exactly what they are doing.


Music: Amrinder Gill feat. Fateh
Video: Sukh Sanghera
Track: Pendu (India 2014)

The word pendu is a popular slur in both Indian and Pakistani Punjab; it denotes that someone is from the pind (village). Calling someone pendu is a derisive adjective tantamount to calling them a village bumpkin uninitiated into cultured and urban life. In this song, Gill is challenging the equation of being White/westernized with being cultured and telling his White/westernized beloved that «You call me a pendu, and that isn’t right». Gill even says that true aish (luxury) is in his village. When a migrant arrives in the West, he loses not just his home but the social privilege he enjoyed back home. To reassert this privilege, the video replaces the big tractors that were status symbols in the village with big jeeps in the West. The choice of vehicle also evokes the lifestyle of an American hip hop star. This is also reflected in the song’s pop style electronic beats, mild autotune, and Punjabi rap that aspires to that type of global swag.

Gill is portraying a migrant who has successfully «made it» in the West, but has not forgotten his roots. The entire video, barring some flashback shots, is shot in Canada. But the lush greenscapes, tulip fields, the wooden cottages, and big farmhouses are all standing in for the sights of the Punjabi countryside, which is also evoked in the lyrics. It is as if the Western countryside is reimagined as the ideal Punjabi village. This is a disorienting move on many levels. It is a powerful juxtaposition and the theme comes full circle when the woman, dressed earlier in Western clothing, appears for the last scene in a traditional dress and Gill’s look exclaims the realization of the latent equivalence that was there all along.

This playlist has been compiled in the context of «DisOrient: Welcome to the Hall of Mirrors». A virtual music video exhibition by Norient for Mannheimer Sommer (July 12–22, 2020). Because of the Corona pandemic, the festival took place as a virtual event.

Biography

Daniyal Ahmed is a musician and anthropologist from Pakistan. He teaches at the Habib University in Karachi. As a researcher, he has a wide range of interests in the sonic cultures of South Asia including music and migration, sound and subjectivity. He is also co-founder of Karachi Community Radio (KCR), through which he curates, hosts, and produces a variety of experimental audio-visual shows and broad-based artistic collaborations. As a multi-instrumentalist, he plays in a number of formations; including his own transnational music project, Taranum. Follow him on Instagram.

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Published on June 23, 2020

Last updated on August 21, 2020

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