A Viral Horn for the Global Village

Norient Snap by Studio Flux
A Viral Horn for the Global Village

In 2016, the Indonesian practice «om telolet om» related to the playing of bus horns went viral, reaching the worldwide EDM community. Here, our author problematizes the phenomenon in relation to global and local cultures and creative production in contemporary music.

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Design: Studio Flux
Photo: Jack Halten Fahnestock
Sound: YouTube

Sampling Between Safeguarding and Renovating

Norient Snap by Studio Flux
Sampling Between Safeguarding and Renovating

Noel Lobley considers if sampling ethnographic sound fragments must inevitably operate under pre-existing power dynamics or if there are other independent ways to sample, remix, and curate locally-owned culture.

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Design: Studio Flux
Sound: Xolile X Madinda, The Praise Singer

The Politics of Sample Chopping in Belo Horizonte

Norient Snap by Studio Flux
The Politics of Sample Chopping in Belo Horizonte

Restriction on the use of samples resulted in creative adaptations. In Belo Horizonte, Brazil, hip hop producers increasingly use the technique of sample chopping because of both economic and political reasons.

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Design: Studio Flux
Sound: Tamara Franklin

Recovering Sample Authorship: The Case of Sohan Lal

Norient Snap by Studio Flux
Recovering Sample Authorship: The Case of Sohan Lal

South Asian sounds have long occupied a place in the market of sample libraries while being advertised as «world» sounds. Here, the case of Sohan Lal is discussed, a Punjabi singer whose voice ended up in such a sample library and was used in many popular songs.

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Design: Studio Flux
Sound: Zero-G Classics

Dancing to Colonial Archives

Norient Snap by Studio Flux
Dancing to Colonial Archives

The «Beating Heart Project» repurposes ethnomusicological recordings from the International Library of African Music to raise money for charitable projects. A discussion of the project’s sampling ethics and the supposed unequal power relations inherent in EDM.

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Design: Studio Flux
Sound: Beating Heart, Malawi (Originals), Hugh Tracey

Gear Talk Mixtape by Ale Hop

Gear Talk Mixtape Snap by Ale Hop
Gear Talk Mixtape by Ale Hop

How does the relationship of artists with their gear affect the composition? Listen to a mind bending mixtape-collage with statements about gear in electronic music compostion, eerie sounds and weird loops by the Peruvian musician and sound researcher Ale Hop.

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Design: Alejandra Cárdenas, Ale Hop
Sound: Alejandra Cárdenas, Ale Hop

Building Kinder Worlds – Mental Health in Ghana

Norient Snap by Heinz Reber
Building Kinder Worlds – Mental Health in Ghana

2,816’000 people are suffering from a mental disorder in Ghana. In her essay, Ghanaian journalist Akosua Hanson reflects on how the perspective of wholesomeness in African philosophies could tackle this problem.

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Design: Heinz Reber
Photo: Thomas Burkhalter & Peter Guyer

Manele – Memeified Music

Manele Snap
Manele – Memeified Music

The Romanian music genre manele has recently undergone a very postmodern reception. Widely shared through memes seemingly ironically, the genre could also be the predecessor of a new counterculture.

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Design: Robert Crahmer
Sound: Busted Fingerz

DisOrient – An Orientation

Official artwork for «DisOrient – Welcome to the Hall of Mirrors» (Design: Ali Sayah 2020)
DisOrient – An Orientation

The Norient Special «DisOrient» presents contemporary music videos from the Middle East as well as Central and South Asia, that challenge Orientalist stereotypes. Project curators Dara Shikoh Channa and Theresa Beyer know this is a sensitive topic.

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Design: Ali Sayah
Sound: Mashrou' Leila, Rehab Hazgui, Manizha

Self-Orientalism in Arab Pop Music

Norient Snap by Ali Sayah
Self-Orientalism in Arab Pop Music

When Saad Lamjarred’s hit song «Lm3allem» topped the charts, little attention was given to the self-Orientalist imageries that were propagated by this song. If anything, this music video is another invitation to further endorse the global trend of Orientalist consumerism.

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Design: Ali Sayah
Sound: Ali Sayah

Challenging Orientalism Pt. 3

Norient Snap by Ali Sayah
Challenging Orientalism Pt. 3

Six international curators from the Norient community have researched contemporary music videos that re-imagine, parody, or deconstruct Orientalism. Here is the shortlist by curator Neil van der Linden, who predominantly focuses on videos from Saudi Arabia.

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Design: Ali Sayah
Sound: Ehab Farouk