The ways in which music videos generate money have changed since the days of MTV. The rise of YouTube came along with the hope for democratization, but this as been diluted due to corporatization. Is this a threat to cultural diversity?
PlaylistEverybody loves music but hates traditional advertising. For this reason, a new trend is emerging: brands are becoming music video directors. These are my five favorite ad/music videos from around the world.
Commentary«In this country, you gotta make the money first. Then when you get the money, you get the power.
PlaylistSpain scholar Cande Sánchez Olmos from Alicante discusses video clips from her country which are advertising popular brands. This might become a problem for the viewer: he or she cannot easily distinguish commercials from cultural objectives.